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圓一個咖啡店老闆的夢

 

長久以來,咖啡始終與浪漫劃上等號,西方世界將咖啡徹底生活化,浪漫的愛情總是離不開咖啡。在二十一世紀的現在,咖啡文化已漸漸無國界、地域之分,成為全世界人們生活的一部份。開一家咖啡店是多麼令人欽羨的事,在濃郁的咖啡香、柔和的音樂及氣氛優雅的環境中工作、賺錢,是許多創業者的夢想。


 

夢想,是可以實現的,只要找對方向,以目前台灣咖啡市場的競爭情況看來,開一家自有品牌的咖啡店風險頗高,不僅需自行摸索經營,在資源上更是捉襟見肘,反觀加盟連鎖咖啡店則是風險較低的選擇,但必須遵照連鎖體系的一致性規則,在裝潢、產品、行銷..等部份自主性較低。

對於一些有自己經營想法的人來說,加盟連鎖體系,具有絕對的束縛性,但對於想輕鬆經營的人而言,不僅省去營運規劃、產品研發、行銷推廣、採購物流、庫存管理等作業,又可以立即享受知名品牌帶來的集客效應,所以,在開店之前必須審慎考慮,有所取捨,才會有所獲得。


 

台灣的連鎖咖啡市場,區域間隔劃分明顯,類似便利超商一般,市場胃納量超乎預期,雖然如此,但仍需仔細評估商圈結構,以降低營運風險。

在選擇加盟體系之前,建議大家多加比較,您可從市場競爭、品牌認同、自有資金、加盟條件、配合模式、總部資源、發展趨勢等方向深入探討,觀察該品牌與營運模式是否獲得消費者認同、服務是否持續創新、產品是否不斷更新、營業據點是否持續成長,作為選擇加盟體系的參考。 台灣加盟簡章

Dream, could come true if get the right direction. In regard to extreme competition in Taiwan's coffee market, apparently running brand of a cafe risks much for not only requiring finding out management trick by oneself but also demanding adroit manipulation to deal with short finance. Opposing to that, franchise of chain store reveals rather less risky, although it has a bunch of consistent regulations of chain store system to conform to that makes less decision-making power for oneself to conclude decoration, product, and marketing, etc.

 

 

For people who possess their own concept on running business, franchise of chain store means to be absolutely restrictive to them. Nevertheless, for those who want to easily operate, such a system would leave out hard works such as business project, product R&D, marketing promotion, purchase logistics, and stock management, etc; furthermore, it would effect shortly with the famed brand to attract customers in mass. Therefore, a deliberate consideration must be taken prior to take up a shop as gain is going to be accompanied with some kind of give-up.

Before make the option within franchise systems of chain store, suggest to take comparison that you may deeply research into multi-aspects like market competitiveness, brand identification, reserves, franchise condition, cooperation mode, headquarters resource, and development trend to carefully observe whether the brand and its running model are popularized to consumers; its service keeps creative; product maintains up-to-date; and operating base expands as well for which to be a critical reference to select the system. International Franchises